The Cull family have been making boots since the late 1800s. It started in Staffordshire, England, where the craft was passed down through generations before the family made the journey to Sydney in 1883.
The legacy continued in 1990, with the introduction of ROC in Sydney, Australia. Founded by brothers, David and Ian Cull. An alternative, fashion-forward aesthetic became synonymous with ROC, as it quickly evolved to more than just a brand, but a creative outlet and source of inspiration.